🏆 Million Dollar Marketer · Dhaka, Bangladesh

I build brands
that move markets.

Md Samiul Hasan — brand strategist & business consultant with 17+ years across Automobile & EV, Real Estate, FMCG and Renewable Energy. Currently leading marketing for Peugeot Motocycles & Syntax at Nasir Syntax Motors, Bangladesh.

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Md Samiul Hasan — Brand Strategist and Head of Marketing at Nasir Syntax Motors, Bangladesh
Md Samiul HasanHead of Marketing · Nasir Syntax Motors (Peugeot Motocycles)
⚡ EV & Automobile
📈 Brand Strategy
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Years of experience
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Companies & brands led
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Industries mastered
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My story

Strategy first.
Results always.

I help brands cut through the noise and connect with their audience in ways that move the sales needle. Over 17+ years I've led marketing for automobile & EV brands, a BDT 20,000 Crore real estate portfolio, building materials giants and FMCG players — combining sharp consumer insight with disciplined financial thinking.

Today, as Head of Marketing at Nasir Syntax Motors Limited, I lead end-to-end brand, GTM and campaign strategy for Peugeot Motocycles and the Syntax electric two-wheeler portfolio in Bangladesh — while consulting independently on brand development, AI-powered marketing, financial costing and business growth.

Career highlights

  • 🏍️ Spearheaded the simultaneous launch of 6 high-cc CFMOTO products & Zeeho EV
  • 📈 25% lift in brand recall in one quarter via integrated TTL campaigns
  • 📈 Launched 6 varient of Organic tea from KKtea and Bangladesh 1st ready to drink cup tea
  • 🏍 Launched 7 series of product at TVS Auto Bangladesh
  • 📈 Launched 6 varient of Organic tea from KKtea and Bangladesh 1st ready to drink cup tea
  • 📈 Established Mahindra & Mahindra as one of the 2nd leading tractor brand in Bangladesh market combined with Swaraj with the 32% market stake
  • 🏢 Led strategy for a BDT 20,000 Crore real estate portfolio
  • ⚡ Driving Peugeot & Syntax EV growth across Bangladesh
Consultancy

What I can do for your business

From boardroom strategy to launch-day execution — one consultant, full-stack capability.

🧠

Strategic Brand Development

Brand architecture, positioning, archetypes and value-proposition frameworks that win mindshare and drive recall.

🤖

AI-Powered Marketing

Practical AI adoption for marketing teams — content engines, lead intelligence, market analysis and automation that cut cost and multiply output.

📱

Digital Marketing

Performance campaigns, social strategy, SEO and CRM-driven nurture funnels that convert attention into revenue.

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Financial Costing & Feasibility

Budgeting, unit costing, ROI modelling and TAM/SAM/SOM analyses that give every decision a financial backbone.

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Project Proposal Preparation

Investor-grade proposals, partnership decks and policy documents — structured, persuasive and ready for the boardroom.

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Go-To-Market & Launch

End-to-end GTM playbooks: segmentation, channel strategy, dealer activation and launch campaigns that hit targets fast.

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Full-Spectrum Business Consultancy

Market entry, distribution strategy, dealer networks, pricing, renewable energy investment — if it grows a business in Bangladesh, I've probably done it. Let's talk →

Professional journey

17+ years. 9 companies.
One obsession: growth.

Oct 2025 — Present

Head of Marketing

Nasir Syntax Motors Ltd. · Peugeot Motocycles & Syntax, Bangladesh
  • Leading full-spectrum brand strategy, GTM planning and integrated campaigns across the portfolio
  • Driving new model launches via market segmentation and consumer-insight frameworks
  • Building a KPI-driven in-house marketing team with continuous performance cadence
Oct 2024 — Oct 2025

Head of Marketing

CFMOTO & ZEEHO Bangladesh
  • 25% lift in brand recall in Q1 through integrated Digital & TTL campaigns
  • Set GTM strategy for flagship models(EV & ICE): 15% faster adoption; KPI dashboard cut CAC by 18%
  • Dealer segmentation playbook boosted monthly retail footfall by 20% and launched the both brand in Bangladesh & and lead the grand launching, startup marketing & digital team.
May 2023 — Sep 2024

Senior Manager — Head of Marketing

Rupayan Housing Estate Ltd.
  • Led strategy for a BDT 20,000 Crore portfolio; lead quality up 30% via CRM nurture automation
  • Managed BDT 4 Crore budget 20% under-budget while beating lead targets by 35%
  • Organic traffic up 50%; sales cycle reduced 22% through CRM segmentation
Jan 2021 — May 2023

Asst. Manager — Brand Strategy

KSRM & Royal Cement
  • Go/no-go recommendations from TAM/SAM/SOM analyses; multi-region Digital, BTL & experiential campaigns
  • Vendor, agency & stakeholder management with rigorous budget control and ROI reporting
Oct 2017 — Sep 2020

Asst. Manager — Brand & Marketing

Karnaphuli Ltd. (Swaraj Tractor / Mahindra)
  • GIS mapping + dealer analytics exceeded national sales targets by 25% across 120+ dealers
  • Monthly forecasting model cut forecast error from 20% to 8% across 40 major dealers
Sep 2015 — Sep 2017

Senior Marketing Executive — Brand

TVS Auto Bangladesh Ltd.
  • Authored annual marketing plan with TAM/SAM & channel profitability analyses; 10% YoY volume growth
  • Quarterly media reallocation to highest-ROI digital & OOH channels
Mar 2013 — Sep 2015

Officer — Brand

CP Bangladesh Co. Ltd.
  • Franchise expansion strategy delivered 30% network growth in 2 years
  • POSM placement analytics and brand compliance audits across the retail network
Peugeot Motocycles Syntax CFMOTO Zeeho KSRM Rupayan TVS Mahindra CP Bangladesh
Knowledge hub

Articles & insights

Deep dives on EV, renewable energy and the Bangladesh market.

🌍Renewable Energy

Bangladesh's Green Economy Revolution

How Bangladesh is transitioning to a sustainable green economy and leading renewable-energy innovation.

📅 Jun 2026 · 8 minRead →
🏍️Motorcycle & EV

Bangladesh Motorcycle & EV Industry: The Full Picture

A complete data-backed report on the two-wheeler and electric vehicle market in Bangladesh.

📅 Jun 2026 · 8 minRead →
💰Policy & Budget

The Green Budget — FY2027 Analysis

What the national budget means for EVs, renewable energy and green industries in Bangladesh.

📅 Jun 2026 · 8 minRead →
🌱Published · TBS News

Green Real Estate: Challenges & Opportunities

Sustainable real estate in Bangladesh — rising costs, eco-friendly design and resilient homes.

📅 Jun 2024 · 6 minRead →
Quick answers

Frequently asked questions

Who am I??
Besically I am a 360 degree helping and support hand (including market study and analysis) for business deligets(local and foreign) who wants to start their business project or expansion in Bangladesh. A local human source agent, banking & financial solution, brand strategist and marketing consultant based in Dhaka, Bangladesh with 17+ years of experience across automobile & EV, textile, real estate, FMCG, building materials and renewable energy. Currently Head of Marketing at Nasir Syntax Motors Limited, leading Peugeot Motocycles and Nasir Syntax Motor brands in Bangladesh.
What consultancy services do I offer?
Strategic brand development, AI-driven and digital marketing, go-to-market planning, financial costing & feasibility analysis, project proposal preparation & analysis,Brand development training, Government liaison and end-to-end business consultancy.
Which brands I worked with?
Peugeot Motocycles, Nasir Syntax Motors (Syntax), CFMOTO, Zeeho, KSRM, Royal Cement, Rupayan Housing, TVS, Mahindra (Swaraj Tractor), KK Tea and CP Bangladesh, among others.
How can I work with you?
Email me@samiulhasan.com or message me on LinkedIn / Facebook with a short brief — I'll respond within 48 hours.

Got a brand to grow?
Let's make it move.

Brand strategy, GTM, AI marketing, costing or a full business consultancy mandate — tell me where you want to go.

✉️ me@samiulhasan.com 🔗 linkedin.com/in/samiulhasanbd 📘 facebook.com/samiulhasanocean 📍 Dhaka, Bangladesh